Authenticity and Content Creation

Authenticity and Content Creation

AUTHENTICITY AND CONTENT CREATION Content.  Content! CONTENT! Ask anyone in business what's one of the best ways to engage and grow relationships with potential clients and they'll tell you through your content. We're not talking advertising, we mean consistent authentic content about you and your business. Showing people what separates you and why they should trust you. Owner Dan Kimbrough recently moved from behind the board to in front of the mic on the Wilkes-Barre Connect Podcast and discussed why authenticity matters in your content amongst other topics. https://youtu.be/9sNxpWQ9Oi8 Creating Authentic Content While Running a Business The problem is, how do you create and continually publish content while running and maintaining your business? Can you afford to hire a full-time content creator to create and publish all of this content? Probably not if you're a small to medium-size business. That's where we come in. We come to you and spend a few hours a week documenting you and your process and help create authentic and branded content to engage your...
Read More
Wilkes-Barre Connect Podcast Appearance

Wilkes-Barre Connect Podcast Appearance

Wilkes-Barre Connect Podcast Appearance Part of the work we do is providing podcasting support for the Wilkes-Barre Connect Podcast out of the Think Center in downtown Wilkes-Barre, PA. Normally our owner, Dan Kimbrough, is behind the board but in the episode the focus was on him and summer intern Jules Priest. For the Love of Podcasting If you follow us on any social media, you know we love podcasting. It offers a great way to tell your story as a brand, but also tell so many other stories. Communities, history, fiction, news, etc. It's a great medium and it really removes many of the barriers to creating content. I had a great time with Nick and Mariah, as I always do, on the show. If you're local to NEPA and looking for a place to discuss your business and what you're doing in the community, the Wilkes-Barre Connect Podcast is a good option.  If you're looking to get started or just want some pointers on starting a podcast, shoot...
Read More
One Too Many Wedding Surprises

One Too Many Wedding Surprises

One Too Many Wedding Surprises - Sara and Sean Sean planned a stellar day for he and Sara. Jokes flew all day about how long he'd waited to get married, so it seemed he was going to make sure that he got the most out of the day and had a couple of wedding day surprises planned.  As an Eagles fan and employee, Sean part of the Philadelphia Eagles Pep Band and Swoop come up from Philly to surprise Sara. They played at the cocktail hour and took photos with the bride and groom, as well as some of the guest. Then there were the surprise bagpipers that lead the ceremony and reception off. Sara and Sean had a good time dancing an Irish Jig to kick off the reception. They even had a quick boat ride planned around Harvey's Lake. While not a total wedding surprise, it was a really cool idea.  Special touches like these can make your wedding video...
Read More