Video has reigned supreme atop media and communication platforms for years because it provides a great way to engage with your audience. In our social media driven world, we’re consistently seeing video content being pushed to the top in discovery and getting favoritism in online algorithms.
Marketing and explainer videos have seen a rise in viewership and over 90% of consumers have viewed an explainer video to learn more about a product. Online video ads get more viewership than traditional TV advertising.
Moving away from direct marketing video allows you to create an online presence that can establish you as an expert in your field or the local “go to” for information. You can create an online series that will deliver great ROI and keep you top of mind in your market. Video can give your company a personality that helps to separate it from the competition and allow you to stand out.
Video has evolved and the days of :30 second TV spots being the only video you need are long gone. Online series, marketing, internal video memos and training, testimonials, behind the scenes, and in many more ways, video offers you a way to engage and offer you clients an experience.
The great thing is, large or small, all businesses can put the power of video to use for them.