When it comes to shooting mobile or online video, the easiest way to piss of a videographer is to shoot something vertical. I often grab friends phones and "fix" the way they are shooting. For a long while, it was a big pet peeve.
But, as with all things today, times have changed. By that, I mean WHERE we consume media has changed. If you own a smartphone (more than 80% of you do) then you've probably watched a video on it. This is where the problem occurs. YouTube, Vimeo, and other video hosting sites still favor widescreen formats and users tend to rotate their phones when on those sites. Facebook, Twitter, Instagram, and most other social networking sites, though, tend to favor the profile or vertical positioning.
Studies show that we spend upwards of 90% of our time with our phones in the vertical orientation. Because we use these sites vertically, consumers have gotten used viewing information in the manner. Yes, you can...