On Location: Kurlancheek Home Furnishings

They say it’s not what you know, but who you know.

I never really liked that phrase. It implies that being skilled is less important than just running into the right people. What happens when the right people realize you’re the wrong person for the job? Or if who you know, knows you know nothing… ya know?

Yeah… no one wins.

I like to think of it more as what you know AND who you know leads to opportunities. If you’re really good at what you do and people know this about you, you’ll find opportunities for success. Of course, that also means letting the people you know, know what you know. (ok, I promise I’m done…but it was fun)

That’s how Kurlancheek Home Furnishings became a client. I was out one night shooting a concert and ran into a friend who was looking for someone to produce a few new commercials for Kurlancheek. We talked for a bit and about a month later (thanks to the first snowfall of the season) we were shooting.

They had recently bought air time with Comcast and the first production company they spoke with wanted to do the typical ‘local small business’ commercial. A couple of pans of the inside of the store, show one or two products, fade to a white screen with the address and phone number and call it a day. Kurlancheek wanted something a little more interesting and less generic. This is one of the biggest issues with local commercials, they are usually generic and follow the same template.

They wanted to highlight a few key points – big city items at a reasonable price, unique reclaimed pieces and that they could custom design pieces. After a short meeting, we had an outline for what the final commercial campaign would look like. The idea was we’d do 3 commercials that start and end the same. The ‘nosey neighbor’ peeping out to see furniture being delivered across the street. She’d head out to ask about how expensive it was and what fancy place it came from, only to find out they came from Kurlancheek Home Furnishings and were quite affordable.

This style allowed us to highlight a few pieces, their delivery service, and interior design. Across the three versions, get all the key points across. While it took a little longer than the cookie cutter ‘local commercial’, the result was something they were much happier with. Which is the way it should be.  If you’re going to pay to have production work done, it should be done right.

GoPro Really Does Go Anywhere


About a year ago I bit the bullet and bought a GoPro HD Hero 2 with plans of using it in all sorts of situations. Sadly, it’s been collecting dust and really hasn’t seem much usage. A few test shoots here and there, but nothing to amazing.

Recently I’ve more time and really focused on getting the hang of it and it’s a great addition to Park’s Camera Packages. In doing weddings videography, I think we’re going to test it as a behind the scenes camera and to some time-lapse photography of brides and grooms getting ready and using it as an aerial camera in the church.

Back in February, we taped the Subnotics at the Jazz Cafe in Wilkes-Barre for a concert and in hindsight it would have been a great overhead or even better over the drummer shot. They always seem to get lost in the back!

It’s a great little camera and I’m happy I’ve got the time to finally realize its full potential. The next documentary we’ll be finishing will be featuring shots from it and we’re going to help cover the Peculiar Music Festival and it will definitely be put to use there!