Vertical vs Horizontal and Square Video

Vertical vs Horizontal and Square Video

https://youtu.be/CeIicfy-ooQ When it comes to shooting mobile or online video, the easiest way to piss of a videographer is to shoot something vertical. I often grab friends phones and "fix" the way they are shooting. For a long while, it was a big pet peeve. But, as with all things today, times have changed. By that, I mean WHERE we consume media has changed. If you own a smartphone (more than 80% of you do) then you've probably watched a video on it. This is where the problem occurs. YouTube, Vimeo, and other video hosting sites still favor widescreen formats and users tend to rotate their phones when on those sites.  Facebook, Twitter, Instagram, and most other social networking sites, though, tend to favor the profile or vertical positioning. Studies show that we spend upwards of 90% of our time with our phones in the vertical orientation. Because we use these sites vertically, consumers have gotten used viewing information in the manner. Yes, you can...
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5 Questions Local Business Need to Ask About Online Marketing Videos (and Not Lose Money)

5 Questions Local Business Need to Ask About Online Marketing Videos (and Not Lose Money)

"How do I succeed online?" "How do I get my name out there?" "What does a small business need to know about video?" "How do I get started?"   Every year we hear a lot of the pain of local marketing while at NEPA BlogCon, the first, one and only social media and blogging conference in PA. Video, podcasts, production as a whole have come up each year, Getting Started with YouTube was even a presentation last year. Park MultiMedia is proud to have not only attended NEPA BlogCon from year one but to record all sessions on video for anyone to reference online. This year Park Multimedia will also be on hand after the sessions for online video marketing advice at the NEPA BlogCon Expo Hall (new this year!)  To get ready for the expo hall – we’re putting Park Multimedia’s own Dan Kimbrough on the hot seat with some popular local marketing questions. If you don’t know the answer to these questions, you better listen...
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