YouTube VidCon News

YouTube VidCon News

YouTube has been the old standby for video sharing and hosting since it's inception. Similar companies, specifically Vimeo, have made a small dent, but YouTube reigns supreme. They are the video platform for everyone, Vimeo is really tailored towards filmmakers and other professional creatives. Some of the major problems YouTube has for distribution is that it's cluttered and not really mobile friendly. It looks like Google has heard these complaints and a new YouTube experience is coming. Our recent post discussed vertical/square video vs horizontal and that in the end, it depended on where the video will be displayed. Looks like YouTube has entered the mobile era and will now adjust it's player so that vertical and square videos can be played back and displayed as they were shot. It looks like they've also decided to clean the desktop space. The new layout is less 'boxy' and flows easier. They've made the account drop-down actually useful and even offer a dark theme option for viewing...
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Vertical vs Horizontal and Square Video

Vertical vs Horizontal and Square Video

https://youtu.be/CeIicfy-ooQ When it comes to shooting mobile or online video, the easiest way to piss of a videographer is to shoot something vertical. I often grab friends phones and "fix" the way they are shooting. For a long while, it was a big pet peeve. But, as with all things today, times have changed. By that, I mean WHERE we consume media has changed. If you own a smartphone (more than 80% of you do) then you've probably watched a video on it. This is where the problem occurs. YouTube, Vimeo, and other video hosting sites still favor widescreen formats and users tend to rotate their phones when on those sites.  Facebook, Twitter, Instagram, and most other social networking sites, though, tend to favor the profile or vertical positioning. Studies show that we spend upwards of 90% of our time with our phones in the vertical orientation. Because we use these sites vertically, consumers have gotten used viewing information in the manner. Yes, you can...
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