Cargill Solutions – Display Videos

Cargill shoot set

Cargill Solutions - Display Videos

One of our recent video shoots took us to Hazleton, PA to work with Cargill Solutions. They were looking for a series of different display videos to run in-house for the employees. We met with them and figured out the best game plan for shooting and got ready.

The goal was to create three sets of display videos. First being overall welcome to the Hazleton facility. They had a visit from corporate coming up and wanted all levels of the staff involved in welcoming them.

The second was a series of correct/incorrect videos on differing things around the facility to reinforce procedures and rules. These were fairly simple and straight forward. 

Lastly were a set of safety welcome videos. These are a way to welcome employees in each day and stress certain areas of safety (chemical, electrical, forklifts, etc).

Display Videos

Overall the shoot was fairly simple and everyone was great. The edit took some finessing as each video needed subtitles as the facility has a high rate of Spanish speaking employees. So making sure the translations were correct and the right spots took a few revisions. The last hurdle was the monitors themselves. Keeping the quality high enough for broadcast, but within the limits of the individual monitors took some trial and error, but we got it right in the end!

Contact us for your corporate video solutions!

Marketing Video – Chasing The Awesome Life

Nick DeStefano, an old friend from Misericordia, reached out us looking to create a marketing and promotion video for his professional speaking and facilitating company. 

He was looking for something that would highlight his style of leadership speaking, in addition, to him engaging with the students he talks to. 

The end result is a fun, dynamic, and attention-grabbing video that plays up to Nick’s brand of speaking and Chasing the Awesome Life. 

You can see below how the video is integrated into his website. Contact us today if you’re looking to create some new marketing and branding materials for your business!

Sample of marketing video embedded in website.

On Location: Kurlancheek Home Furnishings

They say it’s not what you know, but who you know.

I never really liked that phrase. It implies that being skilled is less important than just running into the right people. What happens when the right people realize you’re the wrong person for the job? Or if who you know, knows you know nothing… ya know?

Yeah… no one wins.

I like to think of it more as what you know AND who you know leads to opportunities. If you’re really good at what you do and people know this about you, you’ll find opportunities for success. Of course, that also means letting the people you know, know what you know. (ok, I promise I’m done…but it was fun)

That’s how Kurlancheek Home Furnishings became a client. I was out one night shooting a concert and ran into a friend who was looking for someone to produce a few new commercials for Kurlancheek. We talked for a bit and about a month later (thanks to the first snowfall of the season) we were shooting.

They had recently bought air time with Comcast and the first production company they spoke with wanted to do the typical ‘local small business’ commercial. A couple of pans of the inside of the store, show one or two products, fade to a white screen with the address and phone number and call it a day. Kurlancheek wanted something a little more interesting and less generic. This is one of the biggest issues with local commercials, they are usually generic and follow the same template.

They wanted to highlight a few key points – big city items at a reasonable price, unique reclaimed pieces and that they could custom design pieces. After a short meeting, we had an outline for what the final commercial campaign would look like. The idea was we’d do 3 commercials that start and end the same. The ‘nosey neighbor’ peeping out to see furniture being delivered across the street. She’d head out to ask about how expensive it was and what fancy place it came from, only to find out they came from Kurlancheek Home Furnishings and were quite affordable.

This style allowed us to highlight a few pieces, their delivery service, and interior design. Across the three versions, get all the key points across. While it took a little longer than the cookie cutter ‘local commercial’, the result was something they were much happier with. Which is the way it should be.  If you’re going to pay to have production work done, it should be done right.