YouTube VidCon News

YouTube VidCon News

YouTube has been the old standby for video sharing and hosting since it's inception. Similar companies, specifically Vimeo, have made a small dent, but YouTube reigns supreme. They are the video platform for everyone, Vimeo is really tailored towards filmmakers and other professional creatives. Some of the major problems YouTube has for distribution is that it's cluttered and not really mobile friendly. It looks like Google has heard these complaints and a new YouTube experience is coming. Our recent post discussed vertical/square video vs horizontal and that in the end, it depended on where the video will be displayed. Looks like YouTube has entered the mobile era and will now adjust it's player so that vertical and square videos can be played back and displayed as they were shot. It looks like they've also decided to clean the desktop space. The new layout is less 'boxy' and flows easier. They've made the account drop-down actually useful and even offer a dark theme option for viewing...
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360 Camera Review – Ricoh Theta S vs Samsung Gear 360 (2016)

360 Camera Review – Ricoh Theta S vs Samsung Gear 360 (2016)

https://youtu.be/L2nKzjI1DGw Recently, I got a chance to play with the Samsung Gear 360 thanks to a Streetview loan from Google. I've had the Ricoh Theta S for a while and love it. The only drawback is that it only shoots 1920x1080 video, which doesn't look good with 360 videos. The Samsung Gear 360 shoots 4k, so I thought it would be a better camera. It was not. In any way, shape or form. Ok, it shoots 4k, that's the only way, shape or form. Form factor is horrible because it's a ball and hard to hold and use. Luckily, this has been fixed for the 2017 version. The Gear 360 app is horrible. Terrible. Atrocious. It takes forever to stitch photos and video. If you attempt to do it all from the phone, it actually won't give you a 4k video, meaning you need a desktop solution. If you're a Mac user, just go cry yourself a river, because most of the desktop (and mobile...
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Vertical vs Horizontal and Square Video

Vertical vs Horizontal and Square Video

https://youtu.be/CeIicfy-ooQ When it comes to shooting mobile or online video, the easiest way to piss of a videographer is to shoot something vertical. I often grab friends phones and "fix" the way they are shooting. For a long while, it was a big pet peeve. But, as with all things today, times have changed. By that, I mean WHERE we consume media has changed. If you own a smartphone (more than 80% of you do) then you've probably watched a video on it. This is where the problem occurs. YouTube, Vimeo, and other video hosting sites still favor widescreen formats and users tend to rotate their phones when on those sites.  Facebook, Twitter, Instagram, and most other social networking sites, though, tend to favor the profile or vertical positioning. Studies show that we spend upwards of 90% of our time with our phones in the vertical orientation. Because we use these sites vertically, consumers have gotten used viewing information in the manner. Yes, you can...
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Video Marketing – The Power of Social Media and Mobile Devices

Video Marketing – The Power of Social Media and Mobile Devices

Change is on the horizon. Regardless of where you stand on the 2nd Amendment and the gun issue in America something amazing just happened in the House of Representatives. Democrats decided there was going to be a sit-in in the House of Representatives in response to the GOP not allowing a vote on gun reform. When Rep. John Larson (D-Conn.) gave his time at the podium to the Democratic Whip, Rep. Steny Hoyer, (D-Md.), the House went to recess. Given that the majority in the House is Republican and the Speaker of the House, Rep. Paul Ryan (R-Wisc.), run/govern all actions in the House, this meant that proceedings for the day were done. The cameras in the House that are seen on C-SPAN and elsewhere are owned and operated by the House itself. What you see a feed being sent to C-SPAN. Because of the recess, the feed was cut and supposedly no one would witness the sit-in. “What we show on C-SPAN is...
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Video Marketing – The Revolution Will Be Experienced

Video Marketing – The Revolution Will Be Experienced

 Summer time was the when I was a kid Not because school was out, though it helped, but because I got to roam free with my friends. Growing up in a fairly large city with a decent sized population meant we had a lot of schools…a lot. This meant that my friends from the neighborhood and I weren’t at the same school. We hung out after school, but it wasn’t the same. Then summer time…where we could run amuck together and share in each other’s experiences. That was the key… sharing in the experience. Telling someone about the fun you had is one thing… but sharing the experience with them is another. Understanding Sharing Back in 2010, Russell Davies broke sharing down into three categories – sharing goods, sharing services, and sharing information. While goods and services tend to exist in the physical world, information made the jump to the digital world. What started as music files and peer to peer messages has blossomed...
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On Location: Kurlancheek Home Furnishings

On Location: Kurlancheek Home Furnishings

https://www.youtube.com/watch?v=h7DHieD7jGw They say it's not what you know, but who you know. I never really liked that phrase. It implies that being skilled is less important than just running into the right people. What happens when the right people realize you’re the wrong person for the job? Or if who you know, knows you know nothing… ya know? Yeah… no one wins. I like to think of it more as what you know AND who you know leads to opportunities. If you’re really good at what you do and people know this about you, you’ll find opportunities for success. Of course, that also means letting the people you know, know what you know. (ok, I promise I’m done…but it was fun) That’s how Kurlancheek Home Furnishings became a client. I was out one night shooting a concert and ran into a friend who was looking for someone to produce a few new commercials for Kurlancheek. We talked for a bit and about a month later (thanks to...
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5 Questions Local Business Need to Ask About Online Marketing Videos (and Not Lose Money)

5 Questions Local Business Need to Ask About Online Marketing Videos (and Not Lose Money)

"How do I succeed online?" "How do I get my name out there?" "What does a small business need to know about video?" "How do I get started?"   Every year we hear a lot of the pain of local marketing while at NEPA BlogCon, the first, one and only social media and blogging conference in PA. Video, podcasts, production as a whole have come up each year, Getting Started with YouTube was even a presentation last year. Park MultiMedia is proud to have not only attended NEPA BlogCon from year one but to record all sessions on video for anyone to reference online. This year Park Multimedia will also be on hand after the sessions for online video marketing advice at the NEPA BlogCon Expo Hall (new this year!)  To get ready for the expo hall – we’re putting Park Multimedia’s own Dan Kimbrough on the hot seat with some popular local marketing questions. If you don’t know the answer to these questions, you better listen...
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