Rally For Refugees & Immigrants

Rally For Refugees & Immigrants

This past weekend, the Sisters of Mercy in America held a Rally for Refugees and Immigrants. It was the first rally of it's kind in the area since the new administration took. Politics aside, we thought it would be a good chance to grab some 360 photos with the Theta S. We also snapped some regular stills so the organizers would have some photos to share from the day. While the day was cold a windy, it was a bright blue sky, which was great for the Theta S. It works really well in the low light test we've put it through, but had yet to really test it with a bright sun. Usually, you can place the sun in front of your subject for better exposure and not have to worry about the camera underexposing your subject. With a 360 camera, the sun and subject are both going to be captured. The Theta S performed pretty well. If you take a...
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Video Marketing – The Power of Social Media and Mobile Devices

Video Marketing – The Power of Social Media and Mobile Devices

Change is on the horizon. Regardless of where you stand on the 2nd Amendment and the gun issue in America something amazing just happened in the House of Representatives. Democrats decided there was going to be a sit-in in the House of Representatives in response to the GOP not allowing a vote on gun reform. When Rep. John Larson (D-Conn.) gave his time at the podium to the Democratic Whip, Rep. Steny Hoyer, (D-Md.), the House went to recess. Given that the majority in the House is Republican and the Speaker of the House, Rep. Paul Ryan (R-Wisc.), run/govern all actions in the House, this meant that proceedings for the day were done. The cameras in the House that are seen on C-SPAN and elsewhere are owned and operated by the House itself. What you see a feed being sent to C-SPAN. Because of the recess, the feed was cut and supposedly no one would witness the sit-in. “What we show on C-SPAN is...
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Video Marketing – The Revolution Will Be Experienced

Video Marketing – The Revolution Will Be Experienced

 Summer time was the when I was a kid Not because school was out, though it helped, but because I got to roam free with my friends. Growing up in a fairly large city with a decent sized population meant we had a lot of schools…a lot. This meant that my friends from the neighborhood and I weren’t at the same school. We hung out after school, but it wasn’t the same. Then summer time…where we could run amuck together and share in each other’s experiences. That was the key… sharing in the experience. Telling someone about the fun you had is one thing… but sharing the experience with them is another. Understanding Sharing Back in 2010, Russell Davies broke sharing down into three categories – sharing goods, sharing services, and sharing information. While goods and services tend to exist in the physical world, information made the jump to the digital world. What started as music files and peer to peer messages has blossomed...
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On Location: Kurlancheek Home Furnishings

On Location: Kurlancheek Home Furnishings

https://www.youtube.com/watch?v=h7DHieD7jGw They say it's not what you know, but who you know. I never really liked that phrase. It implies that being skilled is less important than just running into the right people. What happens when the right people realize you’re the wrong person for the job? Or if who you know, knows you know nothing… ya know? Yeah… no one wins. I like to think of it more as what you know AND who you know leads to opportunities. If you’re really good at what you do and people know this about you, you’ll find opportunities for success. Of course, that also means letting the people you know, know what you know. (ok, I promise I’m done…but it was fun) That’s how Kurlancheek Home Furnishings became a client. I was out one night shooting a concert and ran into a friend who was looking for someone to produce a few new commercials for Kurlancheek. We talked for a bit and about a month later (thanks to...
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Shuters Notes: National Anxiety and Heart out at Bart & Urby’s

Shuters Notes: National Anxiety and Heart out at Bart & Urby’s

 Before I turned to the "dark side". and became a videographer, I was a budding amateur photographer. Even though I failed my first official photography class (still upsets me) I knew that visual storytelling was my passion. At the same time, I transitioned from being a DJ to a radio Disc Jockey. It was a rough transition at first. I’m just old enough that when I used to say I was a DJ, people assumed I worked with turntables and vinyl. I worked with a few companies, mainly doing weddings and parties. Nothing B-Boy style, but it was fun working in front of a crowd as opposed to a being in a sound proof booth. But music was music, so I made it work. It may sound weird, but all of my injuries lead me working into media. When I was finally sidelined I began broadcasting games. If I wasn’t calling a game I was shooting it. Eventually, I switched from sports coverage to focusing on music...
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On The Road: Jamaica, Land We Love

On The Road: Jamaica, Land We Love

 Jamaica - Beaches, resorts, jerk chicken...ahhh. That’s what most people think when someone says they’ve been or are going to Jamaica, but there is so much more to the island and it’s people.  I got the chance to visit in 2010 and do some volunteer work Kings Cross. We spent time working with students at a local school and helping to repaint their church. Come to find out that in Jamaica, applying a fresh paint job to your home, business or church is part of how you bring in the new year. A way of starting the new year fresh and clean. We also got a chance to volunteer and visit with some of the outcast elderly. Given the state of the country’s economy, many times families abandon the elderly because they are barely surviving as is. The care and needs of the elderly tend to cause a burden. A lot of the homeless population ends up being the elderly. Luckily there are many...
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On The Road: Wichita Falls, Texas

On The Road: Wichita Falls, Texas

One of the perks of my ‘day job’ is getting to travel each year on various trips. Misericordia University’s Campus Ministry program does a Habitat for Humanity (among other types of trips) each spring break. I’ve been lucky enough to tag along six of the past seven years. While my main focus is being a chaperone and helping to do much-needed work, each year I bring my camera(s) along and serve as the group photographer/videographer/documentarian. It get’s a little exhausting juggling it all. Keeping track of student needs, the physical exertion of building a house, doing interviews and grabbing photos when I can. But it is totally worth it. I think anyone, budding or advanced, should take the chance to travel with a group and document the experience. As a photographer and videographer, it’s a really great opportunity to sharpen your chops. You’re traveling…so you can’t take all of your equipment. You have to really plan and think “What’s the minimum I need...
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5 Questions Local Business Need to Ask About Online Marketing Videos (and Not Lose Money)

5 Questions Local Business Need to Ask About Online Marketing Videos (and Not Lose Money)

"How do I succeed online?" "How do I get my name out there?" "What does a small business need to know about video?" "How do I get started?"   Every year we hear a lot of the pain of local marketing while at NEPA BlogCon, the first, one and only social media and blogging conference in PA. Video, podcasts, production as a whole have come up each year, Getting Started with YouTube was even a presentation last year. Park MultiMedia is proud to have not only attended NEPA BlogCon from year one but to record all sessions on video for anyone to reference online. This year Park Multimedia will also be on hand after the sessions for online video marketing advice at the NEPA BlogCon Expo Hall (new this year!)  To get ready for the expo hall – we’re putting Park Multimedia’s own Dan Kimbrough on the hot seat with some popular local marketing questions. If you don’t know the answer to these questions, you better listen...
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Peculiar Music Festival and Community Support

Peculiar Music Festival and Community Support

11 bands, 11 hours… all to support the local community. That was the goal of Peculiar Culinary Company in hosting their first Peculiar Music Festival. The event was to support the revitalization of Jefferson Park in Pittston, PA and they raised $3,600 for renovations in the Fred Demech Bldg! Park, our foodie counterparts Whiskey Bacon and many other sponsors and vendors were on hand to help support the effort and make the day a success. We donated event photography and videography services for all the bands that performed. Peculiar got professional photos and videos of the event and the bands now have some great media to use to promote themselves. Everyone wins..yes, including us. Park likes to pick a few events a year to donate services to, for many reasons.                 The obvious is it helps raise our awareness and company profile. If the community sees us out and about supporting them, hopefully they will support us as a small business. Also, it offers a service...
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Where to Find your Wedding Videographer

Where to Find your Wedding Videographer

To say that weddings are a business is a vast understatement. From flowers, to venues, yes…photographers and videographers, everyone seems to be willing to give you the day of your dreams…for a fee. But have you ever thought about where you’re finding these vendors at? Today there are tons of sites that offer you one stop shopping for your wedding vendors. From The Knot, to Wedding Wire, to WedPlan, these sites will give you access to wedding vendors from all over…but does being listed there really mean they are the pick of the litter? In business, one of the prevailing notions is ‘you have to spend money to make money’ and that’s what many of these sites prey on. Most of these sites have free listings that are usually nothing more than an image, url and brief description. The ones that have video, multiple images, blog post and so on are paying a pretty penny to get your attention. And that’s where...
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