On The Road: Wichita Falls, Texas

On The Road: Wichita Falls, Texas

One of the perks of my ‘day job’ is getting to travel each year on various trips. Misericordia University’s Campus Ministry program does a Habitat for Humanity (among other types of trips) each spring break. I’ve been lucky enough to tag along six of the past seven years. While my main focus is being a chaperone and helping to do much-needed work, each year I bring my camera(s) along and serve as the group photographer/videographer/documentarian. It get’s a little exhausting juggling it all. Keeping track of student needs, the physical exertion of building a house, doing interviews and grabbing photos when I can. But it is totally worth it. I think anyone, budding or advanced, should take the chance to travel with a group and document the experience. As a photographer and videographer, it’s a really great opportunity to sharpen your chops. You’re traveling…so you can’t take all of your equipment. You have to really plan and think “What’s the minimum I need...
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5 Questions Local Business Need to Ask About Online Marketing Videos (and Not Lose Money)

5 Questions Local Business Need to Ask About Online Marketing Videos (and Not Lose Money)

"How do I succeed online?" "How do I get my name out there?" "What does a small business need to know about video?" "How do I get started?"   Every year we hear a lot of the pain of local marketing while at NEPA BlogCon, the first, one and only social media and blogging conference in PA. Video, podcasts, production as a whole have come up each year, Getting Started with YouTube was even a presentation last year. Park MultiMedia is proud to have not only attended NEPA BlogCon from year one but to record all sessions on video for anyone to reference online. This year Park Multimedia will also be on hand after the sessions for online video marketing advice at the NEPA BlogCon Expo Hall (new this year!)  To get ready for the expo hall – we’re putting Park Multimedia’s own Dan Kimbrough on the hot seat with some popular local marketing questions. If you don’t know the answer to these questions, you better listen...
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Peculiar Music Festival and Community Support

Peculiar Music Festival and Community Support

11 bands, 11 hours… all to support the local community. That was the goal of Peculiar Culinary Company in hosting their first Peculiar Music Festival. The event was to support the revitalization of Jefferson Park in Pittston, PA and they raised $3,600 for renovations in the Fred Demech Bldg! Park, our foodie counterparts Whiskey Bacon and many other sponsors and vendors were on hand to help support the effort and make the day a success. We donated event photography and videography services for all the bands that performed. Peculiar got professional photos and videos of the event and the bands now have some great media to use to promote themselves. Everyone wins..yes, including us. Park likes to pick a few events a year to donate services to, for many reasons.                 The obvious is it helps raise our awareness and company profile. If the community sees us out and about supporting them, hopefully they will support us as a small business. Also, it offers a service...
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Where to Find your Wedding Videographer

Where to Find your Wedding Videographer

To say that weddings are a business is a vast understatement. From flowers, to venues, yes…photographers and videographers, everyone seems to be willing to give you the day of your dreams…for a fee. But have you ever thought about where you’re finding these vendors at? Today there are tons of sites that offer you one stop shopping for your wedding vendors. From The Knot, to Wedding Wire, to WedPlan, these sites will give you access to wedding vendors from all over…but does being listed there really mean they are the pick of the litter? In business, one of the prevailing notions is ‘you have to spend money to make money’ and that’s what many of these sites prey on. Most of these sites have free listings that are usually nothing more than an image, url and brief description. The ones that have video, multiple images, blog post and so on are paying a pretty penny to get your attention. And that’s where...
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Has Apple Lost it’s Edge

Has Apple Lost it’s Edge

You’re looking at the newly redesigned Apple Mac Pro. Gone are the days of square towers and space consuming electronics, this is sleek, pretty, quiet and completely different. As Apple dubs it ‘the Desktop of the Future’ and ‘Something that provides an extremely powerful argument against the status quo.’ Some of the new key selling points of the Apple Mac Pro - 4k video support Thunderbolt 2 Up to 12 cores of processing power 60 GB/s PCIe Flash Storage Designed with built-in Thunderbolt 2, USB 3, Gigabit Ethernet, and HDMI 1.4 ports and so on… So what’s the problem? The problem is what the mac pro is not, which is a performance machine. To begin, the mac pro tops out at 12 cores. Fine for most people, but the old mac pro could go up to 16 cores, giving pro users the power the needed for larger renders and exports. Also, there’s no optical bay and all the inputs make most current drives...
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GoPro Really Does Go Anywhere

GoPro Really Does Go Anywhere

About a year ago I bit the bullet and bought a GoPro HD Hero 2 with plans of using it in all sorts of situations. Sadly, it’s been collecting dust and really hasn’t seem much usage. A few test shoots here and there, but nothing to amazing. https://www.youtube.com/watch?v=oopPOkUpDQA Recently I’ve more time and really focused on getting the hang of it and it’s a great addition to Park’s Camera Packages. In doing weddings videography, I think we’re going to test it as a behind the scenes camera and to some time-lapse photography of brides and grooms getting ready and using it as an aerial camera in the church. Back in February, we taped the Subnotics at the Jazz Cafe in Wilkes-Barre for a concert and in hindsight it would have been a great overhead or even better over the drummer shot. They always seem to get lost in the back! It’s a great little camera and I’m happy I’ve got the time to finally realize...
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NAB 2012 and BEA 2012 Wrap-Up

NAB 2012 and BEA 2012 Wrap-Up

There’s a lot to be said about this year’s NAB show, so I’ll try not to rehash a lot of it. As a disclosure, I’m a professor full time, so a lot of NAB for me is ‘What do my kids need to know about the next 2-4 years of media?’ Why? Because any further out and it will all have changed anyway! From the Park’s stand point, I’m looking at “How do we develop as storytellers?” We’re a doc company first, so using the camera to tell the story of (fill in the blank) is important.  Any insight is a plus! 4K-Resolution and Revolution All that said, one stood out most to me was the stunning 4K prototype reference monitors from Canon and 4K over all. There were some aerial city shots from a 4K camera and the images were stunning! You could see the individual cars with great detail and no blur in headlights. It almost looked animated it was so sharp. ...
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