YouTube VidCon News

YouTube VidCon News

YouTube has been the old standby for video sharing and hosting since it's inception. Similar companies, specifically Vimeo, have made a small dent, but YouTube reigns supreme. They are the video platform for everyone, Vimeo is really tailored towards filmmakers and other professional creatives. Some of the major problems YouTube has for distribution is that it's cluttered and not really mobile friendly. It looks like Google has heard these complaints and a new YouTube experience is coming. Our recent post discussed vertical/square video vs horizontal and that in the end, it depended on where the video will be displayed. Looks like YouTube has entered the mobile era and will now adjust it's player so that vertical and square videos can be played back and displayed as they were shot. It looks like they've also decided to clean the desktop space. The new layout is less 'boxy' and flows easier. They've made the account drop-down actually useful and even offer a dark theme option for viewing...
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360 Camera Review – Ricoh Theta S vs Samsung Gear 360 (2016)

360 Camera Review – Ricoh Theta S vs Samsung Gear 360 (2016)

https://youtu.be/L2nKzjI1DGw Recently, I got a chance to play with the Samsung Gear 360 thanks to a Streetview loan from Google. I've had the Ricoh Theta S for a while and love it. The only drawback is that it only shoots 1920x1080 video, which doesn't look good with 360 videos. The Samsung Gear 360 shoots 4k, so I thought it would be a better camera. It was not. In any way, shape or form. Ok, it shoots 4k, that's the only way, shape or form. Form factor is horrible because it's a ball and hard to hold and use. Luckily, this has been fixed for the 2017 version. The Gear 360 app is horrible. Terrible. Atrocious. It takes forever to stitch photos and video. If you attempt to do it all from the phone, it actually won't give you a 4k video, meaning you need a desktop solution. If you're a Mac user, just go cry yourself a river, because most of the desktop (and mobile...
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Vertical vs Horizontal and Square Video

Vertical vs Horizontal and Square Video

https://youtu.be/CeIicfy-ooQ When it comes to shooting mobile or online video, the easiest way to piss of a videographer is to shoot something vertical. I often grab friends phones and "fix" the way they are shooting. For a long while, it was a big pet peeve. But, as with all things today, times have changed. By that, I mean WHERE we consume media has changed. If you own a smartphone (more than 80% of you do) then you've probably watched a video on it. This is where the problem occurs. YouTube, Vimeo, and other video hosting sites still favor widescreen formats and users tend to rotate their phones when on those sites.  Facebook, Twitter, Instagram, and most other social networking sites, though, tend to favor the profile or vertical positioning. Studies show that we spend upwards of 90% of our time with our phones in the vertical orientation. Because we use these sites vertically, consumers have gotten used viewing information in the manner. Yes, you can...
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Roller Radicals

Roller Radicals

Last month we had the pleasure of working on a short video for the Wilkes-Barre Scranton Roller Radicals. They were looking for something to run on Facebook to announce their upcoming tryouts for the 2017 season. They didn't have anything particular in mind and said they'd be happy with whatever we came up with. We, at Park, have a few clients we take on that are non-profits and help out from time to time, and this was one of those projects.  Because they were up for anything, we wanted to have a little fun with the video and came up with the idea of "Beth". "Beth was someone looking to become more confident, have some fun and make some new friends. These are all things the Roller Radicals can do for those looking for something different. https://www.youtube.com/watch?v=TlapYZfVCiU&spfreload=10 The girls are a fun bunch and we had a blast spending our Sunday morning hanging out. To add some more motion and action to...
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Rally For Refugees & Immigrants

Rally For Refugees & Immigrants

This past weekend, the Sisters of Mercy in America held a Rally for Refugees and Immigrants. It was the first rally of it's kind in the area since the new administration took. Politics aside, we thought it would be a good chance to grab some 360 photos with the Theta S. We also snapped some regular stills so the organizers would have some photos to share from the day. While the day was cold a windy, it was a bright blue sky, which was great for the Theta S. It works really well in the low light test we've put it through, but had yet to really test it with a bright sun. Usually, you can place the sun in front of your subject for better exposure and not have to worry about the camera underexposing your subject. With a 360 camera, the sun and subject are both going to be captured. The Theta S performed pretty well. If you take a...
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Video Marketing – The Power of Social Media and Mobile Devices

Video Marketing – The Power of Social Media and Mobile Devices

Change is on the horizon. Regardless of where you stand on the 2nd Amendment and the gun issue in America something amazing just happened in the House of Representatives. Democrats decided there was going to be a sit-in in the House of Representatives in response to the GOP not allowing a vote on gun reform. When Rep. John Larson (D-Conn.) gave his time at the podium to the Democratic Whip, Rep. Steny Hoyer, (D-Md.), the House went to recess. Given that the majority in the House is Republican and the Speaker of the House, Rep. Paul Ryan (R-Wisc.), run/govern all actions in the House, this meant that proceedings for the day were done. The cameras in the House that are seen on C-SPAN and elsewhere are owned and operated by the House itself. What you see a feed being sent to C-SPAN. Because of the recess, the feed was cut and supposedly no one would witness the sit-in. “What we show on C-SPAN is...
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Video Marketing – The Revolution Will Be Experienced

Video Marketing – The Revolution Will Be Experienced

 Summer time was the when I was a kid Not because school was out, though it helped, but because I got to roam free with my friends. Growing up in a fairly large city with a decent sized population meant we had a lot of schools…a lot. This meant that my friends from the neighborhood and I weren’t at the same school. We hung out after school, but it wasn’t the same. Then summer time…where we could run amuck together and share in each other’s experiences. That was the key… sharing in the experience. Telling someone about the fun you had is one thing… but sharing the experience with them is another. Understanding Sharing Back in 2010, Russell Davies broke sharing down into three categories – sharing goods, sharing services, and sharing information. While goods and services tend to exist in the physical world, information made the jump to the digital world. What started as music files and peer to peer messages has blossomed...
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On Location: Kurlancheek Home Furnishings

On Location: Kurlancheek Home Furnishings

https://www.youtube.com/watch?v=h7DHieD7jGw They say it's not what you know, but who you know. I never really liked that phrase. It implies that being skilled is less important than just running into the right people. What happens when the right people realize you’re the wrong person for the job? Or if who you know, knows you know nothing… ya know? Yeah… no one wins. I like to think of it more as what you know AND who you know leads to opportunities. If you’re really good at what you do and people know this about you, you’ll find opportunities for success. Of course, that also means letting the people you know, know what you know. (ok, I promise I’m done…but it was fun) That’s how Kurlancheek Home Furnishings became a client. I was out one night shooting a concert and ran into a friend who was looking for someone to produce a few new commercials for Kurlancheek. We talked for a bit and about a month later (thanks to...
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Shuters Notes: National Anxiety and Heart out at Bart & Urby’s

Shuters Notes: National Anxiety and Heart out at Bart & Urby’s

 Before I turned to the "dark side". and became a videographer, I was a budding amateur photographer. Even though I failed my first official photography class (still upsets me) I knew that visual storytelling was my passion. At the same time, I transitioned from being a DJ to a radio Disc Jockey. It was a rough transition at first. I’m just old enough that when I used to say I was a DJ, people assumed I worked with turntables and vinyl. I worked with a few companies, mainly doing weddings and parties. Nothing B-Boy style, but it was fun working in front of a crowd as opposed to a being in a sound proof booth. But music was music, so I made it work. It may sound weird, but all of my injuries lead me working into media. When I was finally sidelined I began broadcasting games. If I wasn’t calling a game I was shooting it. Eventually, I switched from sports coverage to focusing on music...
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On The Road: Jamaica, Land We Love

On The Road: Jamaica, Land We Love

 Jamaica - Beaches, resorts, jerk chicken...ahhh. That’s what most people think when someone says they’ve been or are going to Jamaica, but there is so much more to the island and it’s people.  I got the chance to visit in 2010 and do some volunteer work Kings Cross. We spent time working with students at a local school and helping to repaint their church. Come to find out that in Jamaica, applying a fresh paint job to your home, business or church is part of how you bring in the new year. A way of starting the new year fresh and clean. We also got a chance to volunteer and visit with some of the outcast elderly. Given the state of the country’s economy, many times families abandon the elderly because they are barely surviving as is. The care and needs of the elderly tend to cause a burden. A lot of the homeless population ends up being the elderly. Luckily there are many...
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