Instagram Announces IGTV

Instagram Announces IGTV

Instagram is making waves again, this time with Instagram TV or IGTV. Instagram announced a new way for visual content creators and storytellers to share content. Up to an hours worth of it.  Who Cares About IGTV? Video content creators. Those who've built their audience and platform on Instagram now have a way to keep them on Instagram. If you are a video creator, you can always tease a minute of your longer, polished content or break it up in stories/the grid for your followers, but what lacked was the ability to place the entire video natively in Instagram. This meant updating the bio with a new link to YouTube or wherever the longer video lived, every time you made a video. Or, if you had enough followers, using the swipe option in stories to lead them to an external link. Still leaving the app. Now your audience can natively watch your content, in the app. The need to leave your content, click...
Read More